Just redo it : inside Nike’s plans to put the swoosh back into its sales
The world’s largest sportswear company was wobbling amid complaints that it had become too safe. Armed with a provocative new slogan, the company reveals the innovations and strategy it hopes will turn its reputation around The entrance to Nike’s swish global headquarters in Beaverton, Oregon is (…)
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The Guardian (Asia Pacific)
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The Guardian (Asia Pacific)
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