Just redo it : inside Nike’s plans to put the swoosh back into its sales

23 octobre 2025 | Sean Ingle in Beaverton, Oregon
The world’s largest sportswear company was wobbling amid complaints that it had become too safe. Armed with a provocative new slogan, the company reveals the innovations and strategy it hopes will turn its reputation around The entrance to Nike’s swish global headquarters in Beaverton, Oregon is (…)
 Site référencé:  The Guardian (Europe)

The Guardian (Europe) 

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